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Can Wonder Bread Feed the Masses?
- by Laura, May 14, 2009
In the food world, there has been a huge movement in the last thirty years calling for a rejection of mass produced industrial foods and a return to Oldways--and by this I mean home cooking, authenticity, farmer’s markets, beauty, small scale production, organic, and vegetable gardens at the backdoor (even Michelle Obama has joined). Some have called it a Food Revolution, and unless you have been living in a cave for two decades you know what I’m talking about.
Well, there is another side to the argument. And I can’t recommend enough this fascinating video by Louise Fresco--food and agriculture expert associated with the U.N., who uses the metaphors of Wonder Bread vs artisan whole grain handmade loaf to argue that the foodie nostalgists have completely misunderstood the value of technology, pesticides, and mass production to end poverty and feed the hungry in the developing world.
For some people, this is blasphemy--akin to suggesting that there is no god. I wish people on both sides of this argument would be less passionate and listen to one another.
I suggest watching this video with a very open mind. It’s 18 minutes long so get comfortable. Well worth every minute.


To find out about Laura's search for a long lost family recipe, click [